1. Consumer Resilience in Online Brand Communities
Current Research
2. Consumer Responses to Brand Transgressions
3. Service Recovery Configurations in the Age of Intelligent Technologies
Selected Publications & Manuscripts
Vidyanata, D., Gosal, G. G., & Subagio, D. P. W. (2025). Can augmented reality influence consumer responses? An experiential hierarchy model perspective. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan), 18(3), 329–344. https://doi.org/10.20473/jmtt.v18i3.80266 Link: https://e-journal.unair.ac.id/JMTT/article/view/80266
Vidyanata, D. (2025). From stream to cart: Investigating the role of parasocial interaction and local presence on the urge to buy impulsively in live-streaming shopping. Jurnal Aplikasi Manajemen, 23(2), 651–670. https://doi.org/10.21776/ub.jam.2025.023.2.15 Link: https://jurnaljam.ub.ac.id/index.php/jam/article/view/8840
Vidyanata, D. (2025). Exploring the dynamics of parasocial interactions with hosts and co-viewers in live-streaming shopping. Jurnal Dinamika Manajemen, 16(1), 58–76. https://doi.org/10.15294/jdm.v16i1.12364 Link: https://journal.unnes.ac.id/journals/jdm/article/view/12364
Vidyanata, D. (2022). Stimulus-Organism-Response (S-O-R) model application in examining the influence of social media marketing on purchase decisions in the healthcare industry: The mediating role of brand trust. Jurnal Aplikasi Manajemen, 20(3), 651–667. https://doi.org/10.21776/ub.jam.2022.020.03.14 Link: https://jurnaljam.ub.ac.id/index.php/jam/article/view/2821